El Dentista Showcase
Overview
Set in the 1890’s, El Dentista follows a forensic dentist (Nolasco, played by Demián Bichir) investigating the elusive Jack “The Ripper” in the Port of Veracruz, Mexico. This integrated campaign uses the game of cat and mouse as the focal points while quietly nodding to societal glass ceilings of the 1890s, and teasing the love story between two pained leads, Nolasco and Sofia Mendoza.
Creative Touchpoints
Strategy ● Custom 360 Shoot Production ● Trailer ● Key Art (Hero & Secondary) ● Bespoke Social Shoot Spot ● Social ● BTS/EPK
Results
El Dentista was a successful international co-production between ViX, Movistar Plus+, and Pablo and Juan de Dios Larraín's production company, Fábula. Critics praised the show's dark, atmospheric take on forensic science during the Porfiriato era and its strong feminist commentary, while Demián Bichir elevated the profile of the series.
