Great question. My journey started in New Business Development at mcgarrybowen (now dentsu) in New York, where I contributed to a winning reputation for its global portfolio. From there, I worked on brands like Verizon and P&G - learning foundational best-in-class marketing practices. 

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After moving to McCann NY, I expanded my industry expertise to technology in Qualcomm - a complex, global brand - and HomeGoods. Integrated campaigns were the standard: utilizing multi-channel media plans and cross-functional teams to create holistic and cohesive brand communication. 

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My transition to Entertainment came through Media Arts Lab, launching Apple TV+ with the Performance Arts Lab (PAL). From there, I joined Trailer Park Group as one of the earliest members of the Integrated team - making connections across the agency collective to promote a campaign way of thinking. Over the last four years, I've grown through the agency as the VP of Integrated Accounts and currently as the Head of Account Management, where I help the agency scale its Integrated and strategy clients, identifying and capitalizing on opportunities for 360 campaign execution while leading a team of ~50 Account, Strategists, Creatives, and Producers. 

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My ideal next step will be in a marketing leadership role - using my experience across both brand and entertainment clients to champion Integrated creative campaigns and cohesive, authentic brand marketing.