They Came At Night Showcase
Overview
…Y Llegaron de Noche is the semi-fictitious workplace comedy that covers the making of Universal Pictures’ Spanish Dracula. Starring and produced by Eugenio Derbez, we created a compelling 360 campaign for Eugenio fans and new audiences to show off this unique underdog story during the golden age of Hollywood.
Creative Touchpoints
Strategy ● Custom 360 Shoot Production ● Trailer ● Key Art (Hero & Secondary) ● Bespoke Social Shoot Spot ● Social ● BTS/EPK
Results
"Y Llegaron de Noche" (They Came at Night) was been a major critical success for the VIX platform. The show resonated well with audiences and was praised for its heartwarming, inspiring take on a lost piece of Hollywood history, with critics celebrating how the show honors the actual, historical resilience of the Latino underdogs who made the Spanish movie.
The series was nominated for a 2025 International Emmy Awards for Best Comedy Series and won a Rockie Awards for Best Performance in a Drama/Comedy (awarded to Sofía Niño de Rivera).
