Ponies
Showcase
Overview
Ponies is a genre-bending spy adventure centered on two women bound by grief and forced to reckon with a life trajectory that has suddenly, and irrevocably, changed. We leveraged the star power of Haley Lu Richardson and Emilia Clarke while spotlighting the sharp female bond at the heart of the story and avoiding cold-war-era drab in favor of a sleek, chic, and fun tone.
Creative Touchpoints
Strategy ● AV ● Key Art ● Social ● OOH ● Digital
Results
The campaign and show debuted to rave reviews, with fans loving the chemistry between Emilia Clarke and Haley Lu Richardson. The marketing helped drive Ponies to the number 2 most watched show at the time on Peacock (second to the newest season of Traitors). Ponies is poised for a second season, with a 97% on Rotten Tomatoes.
