Wednesday ThingTok
Showcase
Overview
After Season 1, fans couldn’t wait to get more of Wednesday. But with a second season far on the horizon, Netflix needed a “bridge campaign” to keep fans engaged. So, we reintroduced Thing - a disembodied hand and Wednesday’s close companion - as a would-be social influencer seeking Internet stardom and the voice of the new TikTok channel.
Creative Touchpoints
Strategy ● Digital Video ● Social ● Heavy VFX
Results
In the first two weeks, “ThingTok” reached 5.7M accounts and the campaign was the recipient of 6 Clio Awards including a Grand.
Script Delivery
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ThingTok Videos
Through custom content, Wednesday fans were able to follow Thing’s journey with sneak peeks of Season 2’s production and hilarious takes on TikTok Trends, including adaptations of Get-Ready-With-Me videos, dance collaborations, holiday celebrations, and more. This campaign was custom from start to finish, from script to production, VFX, editorial, and community management. This campaign sparked conversation and love across social – and has the legs (or fingers) to keep the Wednesday love up through the launch of Season 2.