Verizon: Branded Entertainment
Showcase
Overview
Seamlessly integrated Verizon brand communications across entertainment networks and live activations to increase brand affinity and brand love - including creating and promoting the livestream of the iconic final show of Roseland Ballroom by Lady Gaga.
Creative Touchpoints
Strategy ● Digital Video ● Digital ● Social ● Site ● Real-time Social Listening & Paid Media Optimizations
Results
Lady Gaga played the final gigs ever at the iconic Roseland Ballroom (NYC) in April 2014. Verizon wanted to display the power of its wireless network. The best way to showcase this power? Prove it. Using the Verizon Network we seamlessly live-streamed the gig to an audience of thousands of Gaga 'Monsters' across the United States.
The #GetMoreGaga campaign drove positive brand conversation and brand love for Verizon. The livestream was extremely successful, with users staying on site for a record-breaking 40 minutes on average – experiencing the power and presence of Verizon throughout.
Additional Branded Entertainment Projects
