Qualcomm
Showcase
Overview
To take credit for its foundational inventions, we created a multi-phased campaign for Qualcomm that showed how the company that changed everything about your smartphone is about to change everything about everything else.
Creative Touchpoints
Strategy ● AV/Digital Video ● Print ● OOH ● In-store ● Digital Banners ● Social ● CRM ●. Earned ● Brand Partnerships ● Branded Content
Results
The campaigns each featured targeted creative across the different audiences: Government, Doers, Business Decision Makers, Amplifiers, and even Qualcomm Internal teams. The “Phase 1” campaign touted the foundational nature of Qualcomm’s technology as best represented by the smartphone, taking credit for this often overlooked but vital role amidst the Qualcomm/Apple conversation. This set the stage for the Invention Revolution campaign in “Phase 2” – highlighting what Qualcomm is currently doing and what it will do next.
The campaigns were well received by audiences, driving positive association and enticing further education.