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KILZ
Showcase
Overview
As a trusted partner of Pros for years, KILZ needed to reestablish its quality and reliability with pros while also driving awareness and conversion with DIY Audiences. The KILZ and Magnolia campaigns broadened brand impact and continued a strong agency-client relationship.
Creative Touchpoints
Strategy ● AV/Digital Video ● Digital Banners ● Social ● Print ● Site ●. Sweepstakes
Results
The KILZ and Magnolia campaigns required targeted creative approaches for DIYers, Pros, and hybrid audiences. We recommended solutions for business growth and optimizations that increased site traffic by 400%, blog traffic by 1592%, and increased NRS to record highs in 2021. Beyond this, I increased incremental agency scope in 2020 by 221% through organic growth and brand development projects, including addition of KILZ social business and introduction of new channels.
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