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Prime Video Women's Campaign
Showcase
Overview
We crafted a relatable overarching message around embracing equity and empowering women that lived beyond International Women’s Day and evolved throughout the year, spotlighting female-led Prime Video titles.
Creative Touchpoints
Strategy ● AV/Digital Video ● Social ● Digital Banners ● OOH
Results
The International Women’s Day campaign garnered positive internal and external support as it made Prime Video more relevant and relatable to female consumers, with the campaign continuing and evolving throughout the year. This campaign led to additional brand strategy and creative work with the Prime Video team.
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