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Macy's
Showcase
Overview
Macy's was looking for a fresh take on their Brand Promo creative. Rooting in strategic insights and the desire for a human POV, we developed multi-spot campaigns across seasons to give consumers a sense of urgency and reason to come into Macy's - in-store or online.
Creative Touchpoints
Strategy ● AV/Digital Video ● Social
Results
The creative partnership continued for several seasons and promos, celebrating the in-store and online Macy’s experience and driving urgency for customers in a fresh way. This relationship highlighted high-speed and high-production value creative turnover, developing new ways of working to adapt to client preferences and realities.
Additional Creative Executions
Early Spring | Spring Favorites, Spring VIP, Lowest Prices of the Season
May | Friends & Family, One Day Sale, Mother's Day
Big Ticket | Memorial Day & 4th of July
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